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Cookies policy

1. Cookies – what are they?

A “cookie” is a small text file that’s stored on your computer, tablet or phone when you visit a website. A cookie will contain some anonymous information such as a unique identifier and the site name and some digits and numbers.

Some cookies are deleted when you close down your browser. These are known as session cookies. Others remain on your device until they expire or you delete them from your cache. These are called persistent cookies and they enable us to remember things about you as a returning visitor.

To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit

2. What to do if you do not want cookies to be set?

Some people find the idea of a website storing information on their computer or mobile device intrusive, particularly when this information is stored and used by a third party without them knowing. For example, you may not want to see advertising that has been targeted to your interests. If you prefer, it is possible to block cookies, by changing a setting within your browser that allows you to refuse the setting of all or some cookies, or to delete cookies that have already been set. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of the site.

3. How we use cookies

The website (the “Site”) uses “cookies”. On this Site, session and persistent cookies are used. The cookies on this Site are used to track visitor behaviour, and this data is used to try and understand what people do and don’t like about the Site so it can be improved. This practice is known as “website analytics”. Since Google started providing its own analytics technology free of charge to website owners, almost all websites use some form of it - although there are also paid for services available to rival Google’s.

Analytics cookies are probably the most common form of cookies in use today.

4. How we use cookies

These cookies help to improve the performance of the Site, providing a better user experience.

Cookie Name Description
_utmb Google analytics These cookies are used to collect information about how visitors use the Site and highlight issues that may arise from people browsing the Site. These cookies collect information in an anonymous form, including the number of visitors to the Site, where visitors have come to the Site from and the pages they visited. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting the Site.

In order to get more information about how Google uses the analytics that are sent by our Site, please read their privacy policy, located here:

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AD, Atopic Dermatitis; BAD, British Association of Dermatologists; ETFAD, European Task Force on Atopic Dermatitis; IL, Interleukin; LPCH, Lloyds Pharmacy Clinical Healthcare; NHS, National Health Services.


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